FITUR Lingua 2025

 

An event aimed at highlighting the value of language as a tourist and cultural vehicle. In collaboration with FITUR, this edition aims to explore the opportunities and challenges of idiomatic tourism, positioning Spain as the leading destination for learning and cultural immersion in the Spanish language.

 

January 22, 2025

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About the event

On January 22sd 2025, at the Auditorio del Pabellón 10 at IFEMA Madrid, FEDELE will lead the strategics debates where it will show the key sectorial data and share the best practices in the educational and tourism sector. FITUR Lingua 2025 will feature four thematic blocks which will address: 

  • Research and analysis of sectorial data.
  • International cases of success in idiomatic tourism.
  • Strategies to overcome challenges and enhance growth.
  • The role of public policies and international collaboration.

Furthermore, the FEDELE federated members will have the opportunity to participate in the designated exhibition area for this event.  They will have the chance to present their offers, connect with international agencies and promote the learning of Spanish language as a foreign language.

 

 

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Networking area

FEDELE will provide an exclusive area where the federated centers and associations of the region will show their work, organize meetings and strengthen their presence in the global market. This space will serve a key meeting point among educational institutions, companies, and international agencies, enhancing Spanish leadership in the language tourism sector. This event will be accompanied by a catering service from 14:40pm until 16:00pm. An invitation will be required to access this area.

 

Agenda

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Language as a High-Value Tourism Asset - Auditorium Pavilion 10 IFEMA - January 22, 2025

  • 11:00 – 11:55 Sector Fundamental: Research and Data base for Idiomatic Tourism 
    — Preliminary data – Sectorial Report 2024
    — Roundtable about sectorial data and their  needs
  • 11:55– 12:10 Presentation of the 4th Spanish Language Week in Logroño (La Rioja)
  • 12:10- 12:25 The Economic Impact of International Students in Spain
    — Report Presentation
  • 12:25 – 12:40 Break accompanied by catering service 
  • 12:40 – 13:20 Beyond Spanish: Success stories in idiomatic tourism of another languages. Interview success stories from federations similar to FEDELE to learn what they do in other countries and how they position themselves.
    — Presentation on Different Success Stories in Other Countries
  • –Discussion Roundtable
  • 13:20-13:40 Idiomatic tourism challenges : Challenges of Language Tourism: Turning Obstacles into Growth Opportunities.
    — Lecture on the main challenges of recent years and how they have been transformed into opportunities
    — Debate panel on current challenges and untapped opportunities
  • 13:40-14:00 The Strategic Importance of the Spanish Language
    – With the Presence of Guillermo Escribano – Secretary of State for Spanish in the World
  • 14:00-14:50  Towards an Institutional Strategy: Role of Public Policies and International Collaboration
    — Presentation of best practices, strategy, and results of FEDELE
    — Institutional interviews on new projects and agreements that need to be reached between institutions.
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Agenda of activities in the FEDELE area

 

This FEDELE space will have an information booth throughout all the sessions, where interested parties can inquire about the activities. Stand 10B02.

FITUR Lingua video

Contact

For more information, please ask  marketing@fedele.org  or contact us by phone : +34 952 561 837